Discount Department Store |
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One of the country’s leading discount department stores sought to improve its fashion credibility, bring in a younger consumer, and increase the value of it’s owned brand shoe offering. To accomplish these goals, they expanded their vendor base seeking more fashion forward design ideas. They chose Farylrobin as one of their new vendors. Over the past four years, Farylrobin has helped them better define their customer segments, rethink the way they merchandise their shoe floor, and deliver great designs, using innovative, high quality materials, that meet their low price points. |
Multi-Channel Retailer |
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A contemporary multi-channel “misses and women’s” lifestyle retailer wanted to upgrade their own brand’s fashion footwear to achieve a better balance of comfort and fashion at moderate prices. Over the past seven years, Farylrobin has helped them achieve their goals. Their footwear offering is fashionable and comfortable -- and we've used high quality materials, in colors that match their evolving seasonal palettes. |
Lifestyle Retailer |
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The country’s leading lifestyle retailer wanted to complement its branded shoe offering with styles that better reflected their customers’ unique fashion sensibility. They came to Farylrobin and we designed a collection of shoes specifically for them, using the Faryrobin brand. The result? One of our designs was one of their best-selling shoes in years. |
Farylrobin For _______ |
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An iconic lifestyle retailer wanted exclusive shoes to offer in its stores, catalogs, and online. But they also wanted the added power of an independent brand. So, we created a collection of shoes with the “Farylrobin for (retailer’s name)” label to communicate a sense of exclusivity, while creating styles that clearly reflected the retailer’s brand sensibility. |
