Bold Design |
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Safe design is styling that buyers and customers expect. Most vendors try to sell you safe design. While safe design has its place on a retail floor, it is not the product that excites and inspires your customers. Bold design delivers the styling that women want, but can't articulate. One thing's for sure: they know it when they see it. Bold design is what separates the vital retailers from the ones who struggle to engage their customers. We are a bold design company - we deliver inspiration and excitement to your shoe floor. |
Creative Merchandisers |
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It's one thing to simply design and sell you great shoes. But we go a step further -- we help you create a vibrant, exciting shoe floor. We do this because we love merchandising as much as we love design. We also believe that retailers have gotten stuck in their merchandising strategies and need outsiders with discerning, creative eyes to provide fresh ideas. We do that. Our clients know that we'll be objective about their shoe floor -- helping to create a great shopping experience using the shoes they buy from all their vendors. |
Customized Product |
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Most of your vendors are likely to show product that they've sold in their own stores or that they've sold to other retailers. This doesn't help you differentiate yourselves...and it may not even be right for your customer. We think you should see styles that have been created specifically for you and your customer. That's why we create a collection of styles that are customized for your customer and for your merchandising objectives. Want to improve your shoe floor's ROI? Buy shoes that were made for your customer. |
Operate with Integrity |
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It is not always easy to get honest and reliable information. For many vendors, the stakes get too high - and the thrill of the sale too great - to tell you something you may not want to hear. We think that's short term thinking and wrong. When we start working with a client, we are in it for the long haul. We don't benefit by being misleading, so we aren't. We're straight shooters who say what we know and what we think...honestly and for better or worse. When we promise to do something we do it. And when we show you a shoe, that's how we'll deliver it. We don't think these things should be so special...but our clients tell us they are. |
