Unique Market Insights |
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Trend forecasts, runway show analyses, and hot shopping cities used to be coveted information that was dispensed by a handful of pricey services. Today, that information is ubiquitous...yet retailers still pay lots of money for that knowledge. We think there's a different kind of market insight that retailers aren't getting. The kind that looks beyond the consensus trends and hot-selling items. The stories that are being told in successful retailers that others are missing. A look at their very own retail floor from the perspective of the women they are trying to reach. Farylrobin provides market insights that give retailers a new perspective on their market...and potential growth opportunities. |
Footwear Designs |
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Looking at fashion footwear retail floors today, we think it's sad to see the homogeneity that's out there. Whereas once different retailers carried fundamentally different brands, styles, and color combinations, today, it is really hard to find a retailer with unique designs and a strong perspective. We think footwear merchants and buyers need to differentiate their fashion footwear from their competitors. They should merchandise footwear that is highly targeted to their customers. Their customers should come in and say "OMG, these are awesome!" Farylrobin designs our footwear specifically tailored to your customer and your brand. We look at your store and who you should be attracting to your shoe floor and create a collection for you that will make your shoes compelling and cool. The kind of styling that gets people talking...and women asking "where'd you get those shoes?" |
Product Value and Quality |
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As shoemaking has become more and more "mass," too many footwear firms have taken their eye off the quality and overall value of the shoes they produce. Retailers are stuck choosing styles that have inferior materials, workmanship, and/or details. We know you can get a great shoe that's a great value. Our clients love that we deliver shoes with cool design, innovative materials, and production quality that's more often seen on higher priced footwear. And we get it there on-time and as ordered. |
Creative Merchandising |
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Given the intensity of today's retail competition, creative thinking about how to attract your target customer to your floor...and bringing her back again...is essential. "Best practices" is no longer enough. Merchandising that tells a compelling story is more important than ever. Farylrobin brings innovative, bold perspectives on merchandising strategies. We look at your floor to spot opportunities. We take a different slant on how you can merchandise your shoe offering. |
